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Chinese television makers are expanding overseas at a time when shrinking margins have forced established brands to exit the market. Companies like Hisense have proven willing to accept lower profits to gain market share, said Paul Gagnon, director of TV sets research at IHS Inc.Labor costs are rising, and other factors are becoming more expensive, too—the cost of land, environmental compliance. They are facing a new reality and they need to adjust to stay in business,” said Thilo Hanemann, an economist with Rhodium. Chinese manufacturers “are being pushed out by a changing economic reality in the Chinese marketplace.
Hisense surpassed Sony Corp. to become the world’s third-largest TV maker by unit shipments last year, but sold just 2.8% of televisions purchased in North America, according to IHS. This is set to grow in 2016, as the company has been licensing Sharp’s brand name since January, analysts say. Sharp sold 2.1% of TV sets in the region in 2015. Samsung Electronics Co. is the market leader in the region, with a 28.7% share.Their strategic goal overseas is to grow market share so there is a willingness at the corporate level to accept lower returns, he said.
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USA Corporate Office
Ph: 619.429.4344 / 855.480.0837
8716 Sherwood Terrace
San Diego, CA 92154 USA
Mexico Corporate Office
Ph: 855.480.0837
Blvd. Tomas Alva Edison 14022
Int. 7A, Tomas Alva Edison
Tijuana, BC 22163, Mexico
info@co-production.net
Mexico Monterrey Office
Av. Benito Juarez 1102 Col. Centro
Piso 4 Torre Sur, Oficina 432
Monterrey, Nuevo Leon 64000, Mexico
info@co-production.net