Unilever Mexico to Invest $800 Million in Nuevo León, Strengthening Industrial Growth

Unilever Mexico has announced a landmark investment of $800 million USD to build a new manufacturing plant in Salinas Victoria, strengthening the region’s industrial ecosystem and making headlines across Monterrey Nuevo León news outlets.

The project reinforces Mexico’s position—and specifically Unilever Mexico—as a strategic hub for nearshoring in mexico and advanced manufacturing in North America. It also shows that the country has a good business climate. There are many investment opportunities in the Mexican economy.

• A Strategic Location for Export Manufacturing
• Economic Impact & Job Creation
• Part of Unilever Mexico’s Long-Term Plan
• Global Foreign direct Investment Amid Nearshoring Boom
• Nuevo León: At the Heart of Nearshoring

A Strategic Location for Export Manufacturing

The new facility will be located at Nexxus and Nexxus 2 campuses, inside the Salinas Industrial Park north of the Monterrey metropolitan area. The site has great infrastructure, skilled workers, and is close to the U.S. border. This makes it perfect for regional exports.

The factory will produce personal care and household items—including Dove, Sedal, and Rexona—mainly for export to the United States and Canada.

Economic Impact & Job Creation

Unilever’s investment will generate:

• 850 direct jobs
• 800 indirect jobs
• Up to 120 additional positions in the future

This announcement is a major development in Nuevo León news. It strengthens the state’s role in global manufacturing. It also boosts confidence in the Mexican economy.

Part of Unilever Mexico’s Long-Term Plan

The new plant is part of Unilever Mexico’s “Plan México.” This plan includes a total investment of $1.5 billion USD. The investment will happen between 2025 and 2028. It aims to modernize current facilities and increase production capacity.

Unilever Mexico City and other important areas will gain from this expansion. The company wants to make its supply chain stronger. It also aims to bring production closer to its main markets. This will create long-term investment opportunities in various parts of the country.

Global Foreign direct Investment Amid Nearshoring Boom

In recent months, global corporations have ramped up their investments in Mexico, capitalizing on nearshoring opportunities and the country’s expanding industrial ecosystem. These capital injections span strategic industries such as automotive, mobility, logistics, and manufacturing operations:

Even foreing companies that lead in advanced technologies are joining the movement. KUKA, a top name in robotics and industrial automation, has announced plans to grow in Nuevo León. This will strengthen the state’s reputation as a center for high-tech manufacturing in Mexico.

Nuevo León: At the Heart of Nearshoring

State of Nuevo León is now at the forefront of Mexico’s nearshoring boom, thanks to its:

• Strategic location near the U.S. border
• Mature industrial infrastructure
• Supportive regulatory environment
• Deep pool of engineering and technical talent

With this announcement, Unilever joins a growing list of global companies—including KIA, and Hisense—that are reshaping regional supply chains and dominating headlines in Monterrey Nuevo León news and broader Nuevo León news reports.

Ready to Establish Operations in Mexico?

At Co-Production International, we specialize in site selection, industrial real estate advisory, and turnkey manufacturing solutions in Mexico.

Let us help you take full advantage of the nearshoring momentum and the expanding investment opportunities within the Mexico economy, alongside global leaders like Unilever Mexico.